Techniques on How to Execute Seasonal Design Into Your Branding
Even if you don’t look at a calendar for a whole year, you can most probably tell when the holiday season is getting close. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.
Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.
Before you jump into the holiday hype train, spare a minute or two to read out quick guide on how to implement seasonal design elements into your products and branding.
Find a way for your logo to say happy holidays.
Your logo is the forefront of your business, it is what tells the consumers what your business is about and the message you are trying to convey. The logo of the company speaks volumes about quality and the professionalism of your company, it is what gives the world an inside view of your company’s culture and background.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.
The word to keep in mind here is subtle- your logo is the identity of your brand, so don’t go too crazy as your logo still needs to represent your brand. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.
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Don’t be limited to the winter holiday seasonal design elements alone. Try to cover other seasons such as the ones related to your industry.
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Social media and seasonal design trends.
Social media is the best place for companies to incorporate seasonal design trends.
You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Swap your Twitter header for a more seasonal one with an inviting and cozy message. Adorn your social media pages with messages and imagery that is appropriate for the season.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. See this for more information now!
If you have a company blog, try to post season related content for more engagement. Examply, if you have a company that deals with sustainable eco friendly products, then you might want to write a blog about eco friendly holiday decors and lighting.
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